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£100 reward for a referral to Lingo24

Quite brazen, I know. But also good: if you introduce to Lingo24 a prospective customer for our tech-enabled translation services, you’ll receive a £100 (or foreign currency equivalent) Amazon voucher when their spend surpasses £500. And your friend will automatically get 10% off their first project with us (up to £200).

Many of our largest accounts have come from word-of-mouth, and we thought it was about time we rewarded and incentivised this much-appreciated behaviour! If you’re already thinking about your own global network and would like to suggest someone, please do so by following this link.

This initiative was inspired by my own recent experiences signing up for new, better services as a consumer. The UK, where I live, is a better place for services like Bulb, Gousto, and, yes, Uber, all of whom have used incentivised referral to quickly grow their client base (do let me know if you want a code for any of the above!). There is some controversy about the use of something like this in a B2B context and so I was keen to answer the question – are we creating a conflict of interest for any of the people involved in a referral?

I don’t believe we are. We’ve thought long and hard about this and think we’ve found a good solution. Individuals build relationships with people in many different areas of life, and those relationships belong to them, not to the companies for whom they work or have worked. So any reward for a referral can justifiably go to them. And they can feel comfortable introducing a friend of theirs to Lingo24 as, not only do they trust us as a company, but they know they are doing that friend’s company a favour, both because of the quality of service they will experience and because of the small price advantage they’ll enjoy on their first project.

Here’s hoping this is a win-win-win. All comments, thoughts on improvement etc. gratefully received. We’re looking forward to saying thank you with more than just words! Link, once more, here.

Christian Arno, Founder and President, Lingo24

Christian Arno is Founder and President of Lingo24. He started the company in 2001 after graduating from Oxford University with a degree in languages. He has won numerous awards including HSBC Business Thinking and International Trade Awards (2010), and TAUS Excellence Award (2012) for innovative technology. He contributes to leading industry publications and has been featured on the BBC, in the Financial Times and other media around the world.

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