Content marketing has become a hot buzz word in the last year or two. But is this discipline really the future of online marketing? In our latest interview, journalist and SEO expert Eric Kubitz, looks at the best ways to reach your target audience and why SEO is still important.
If you want to know the ingredients for a successful social media campaign, Brett Relander is the man to ask. An experienced blogger, author and digital marketing consultant, he’s an expert on setting goals, engaging audiences and getting the most out of social networking. He shares some of his insights in our interview…
When tech journalist Ryan Block tried to cancel his Comcast service, he was frustrated by an overly pushy customer service representative.
Word of mouth recommendations and social media can be hugely powerful tools in marketing. So it’s not surprising that reaching out to “social media influencers” is becoming a bigger part of many social media strategies. But what do we really mean by an influencer, and can social media tools really help? Digital and social specialist Liz Azyan looks at how to win friends and influence people on social media.
Planning social media used to be a trial and error process for most companies. But with soaring use, social media has become a vital part of corporate communications. Sectors such as tourism are firmly in the grip of social networks and evaluation platforms. It’s goodbye to the playground – social media has grown up.