It’s famed for its tartan print and posh umbrellas, but international fashion retailer Burberry held the accolade of being the best performer in the FTSE 100 yesterday.
We’re forever talking about how great the foreign language internet is, but don’t just take our word for it. Flight comparison website, Skyscanner, has really, err, taken off, since launching their websites in different languages.
In an ever-globalised world, new technological advances are making it easier than ever for people to connect across the world. Not only does this help the savvy businessperson, but it can help those who are less fortunate than others.
With the Scottish election coming up on 5 May, export has become a major issue. The SNP are pushing for a 50% rise in local exports over the next six years backed by £2.5m funding, while the Liberal Democrats want to double the number of Scottish companies trading overseas by 2020.
Businesses trading on the foreign language internet now have greater access to China’s burgeoning e-commerce market, thanks to the establishment of a PayPal hub in Chongqing, China’s largest municipality.
A recent article in the Herald Scotland, ‘eCommerce is a global treasure trove … but Scotland’s more serious about belly dancing’, questions why Scottish government and businesses have yet to take advantage of the enormous opportunities presented by eCommerce.
The foreign language internet is a tremendous opportunity for businesses currently marketing themselves in English to increase sales by an order of magnitude. Internet marketing in foreign languages is a massively profitable, yet underused, activity, because it’s easier to reach the top of the search engine rankings in languages other than English.
The moment a website is launched into cyberspace it’s global. But that doesn’t mean every website on the World Wide Web has been created with global audiences in mind.
The World Wide Web is exactly that – a very large network of interlinked hypertext documents accessible to anyone on the planet at any time of day…so long as they have a computer and an internet connection, of course.