What’s the quickest way to get loads of new traffic – and customers – to your website? Search engine optimisation is essential to gradually building your profile, but it can take time to see results. In contrast, PPC (pay-per-click) advertising is a way to leap-frog to the top of the rankings and get (almost) instant results.
The latest International Monetary Fund predictions on world growth were little cause for celebration in the UK or the Eurozone. But one eye-catching figure is they expect 80 per cent of this year’s growth to be fuelled by emerging markets.
For most companies the answer is easy – they don’t. But they could be making a big mistake. Social media is seen as an essential part of many marketing campaigns. At the same time, English is losing its dominance on Facebook and Twitter.
If your New Year’s resolution is to find new marketing opportunities, it can be hard to know where to start. It’s easy to think the economic woes in Europe and America could cast a shadow over the beginning of 2012. But online global translations can be key to tapping into new, emerging markets and massively expanding your customer base.
Whether you’re a global translation agency, or simply trying to keep up with old friends, it’s hard to avoid social media! According to Lingo24 Operations Director Jack Waley-Cohen, not being on Facebook or Twitter is a bit like owning up to having no email address ten years ago. And more and more companies are realising the benefits of social media marketing.
It’s hardly surprising that online searches for “greeting cards” and “turkey recipes” peak at this time of year. An annual graph of French searches for “snowboard” is almost the exact opposite of the Australian one. But many people will be surprised by some of the seasonal trends in online searches in other countries.
The latest UK economic news may be gloomy, but more companies are discovering the benefits of online marketing overseas. Translating your website is the first step – but it’s not much use if no one can find it. That’s where international search engine marketing comes in, helping your unique services stand out from the crowd.
With a European economic crisis all over the news, many UK SMEs will be wondering how they can ride it out. While the UK’s future still looks gloomy in the wake of our own economic catastrophe, Lingo24’s MD, Christian Arno, suggests that multilingual web marketing could be the way forward, and that we should look to the foreign language internet for a leg-up.
Step aside, BRIC, because there’s a new growing economies acronym in town in the form of SLIMMA. And it could well be the ticket for international web marketing…