Did you know the British are the world’s most enthusiastic online shoppers? They make 13.5% of purchases online – the most of any major economy. And this is expected to soar to 23% by 2016, according to research by the Boston Consulting Group. The “internet economy” was worth £121 billion in 2010, or £2000 for each person in the country.
The internet now connects more than 2 billion people – roughly a third of the world population. And it’s more multicultural and multilingual than ever before. Speaking to everyone in their native language (obviously) isn’t an option! But how many languages should you really use for global online marketing?
The Olympics might be inspiring record numbers of tweets from London. But the city is only third in a new list of the most Twitter-addicted cities in the world.
More and more of the world is getting hooked on the internet, with mobile phones helping drive up growth. But you might be surprised by some of the countries seeing an explosion in web use.
Today’s customers are faced with more choices, and more information than ever before. The growth of digital technology has put customers in the driving seat – and presented challenges and opportunities for marketers.
Like Coca-Cola and Google, the words Big Mac are recognisable in much of the world. The fast food giant is often held up as a symbol of globalisation and the spread of Western culture. But the brand’s marketing isn’t as homogenous as you might think.
The best things in life come in threes, according to the ancient Chinese philosopher Mencius. And we like to think the same is true of our Swiss websites!
What’s the best way to reach millions of new customers around the world? Lingo24’s Senior Account Director Mario de Bortoli-Jones shared some secrets in the first of a series of Go Global workshops in London.
The great thing about web marketing is you can get people all over the world talking about your brand. But this can also be a problem – if you’re not sure what they’re saying!