Technology is changing the way marketers and advertisers connect with consumers. Multiple channels and a huge wealth of data give unprecedented opportunities for targeting a message. But the challenge is cutting through the noise to engage with busy, tech-savvy customers.
Scottish exports soared to £23.9 billion, according to new research, fueled by a big rise in sales to the European Union and Asia. Food and drink were the biggest exports, with whisky sales ahead of expectations.
Stepping through the doors of the International Toy Fair, you might think that Christmas has come very early this year. The event is like a high-tech Santa’s Grotto – on a truly mammoth scale. This year, there will be 2,776 exhibitors displaying around a million products, from 62 countries around the world.
Last year saw Facebook sprint past the 1 billion user milestone. But will this growth continue in 2013, and if so, where? Social media marketing experts at dreamgrow.com certainly think it will, and predict the social media marketing giant will reach up to 1.5 billion users by the end of the year.
Whatever 2013 brings, there’s little doubt social networking will continue to grow on a global scale.
Most digital marketers will know how tricky it is to keep text within character limits. In a Google ad, the big challenge is getting your message across in just 70 characters. Twitter’s 140 character limit is well known, which can result in imaginative shortenings or confusing “txt spk”. And while Facebook doesn’t include the same restrictions, it’s generally thought that keeping it concise helps.
Do you guglear or google ha da? Or maybe you’re using l’Gagel in Hebrew?
Just five years ago, it was easy to get by online using just English, with more than half of content in the language. But now it’s rapidly losing its status as the global lingua franca. This proportion has dropped to just 27 per cent, and the idea that “everyone speaks English” on the internet just isn’t true.
It might only be November, but Santa hats, mince pies and reindeer jumpers are already filling up High Street shelves. And online and offline businesses are gearing up for the annual festive shopping frenzy.
What’s the best way to engage consumers – digital marketing, TV adverts or social media? “Joined-up marketing” is the idea of using multiple channels to get your brand’s message out, and making sure they all work together.