When tech journalist Ryan Block tried to cancel his Comcast service, he was frustrated by an overly pushy customer service representative.
Word of mouth recommendations and social media can be hugely powerful tools in marketing. So it’s not surprising that reaching out to “social media influencers” is becoming a bigger part of many social media strategies. But what do we really mean by an influencer, and can social media tools really help? Digital and social specialist Liz Azyan looks at how to win friends and influence people on social media.
How can a small business become an international social success? Can even the most mundane brands engage with users and build a following? We caught up with Jason Falls, writer, digital marketing expert and the founder of Social Media Explorer‘s blog, to discuss social media strategies and trends.
Global ecommerce sales passed the trillion dollar milestone for the first time last year, according to the latest figures. Much of this growth is in the Asia-Pacific region, which is predicted to account for a third of all online sales this year.
Did you know only around a quarter of the world’s internet users speak English – and this proportion is falling fast? If your company is targeting international customers, then it’s essential to know how to localise a website – as well as translate it.
When the first Internet World event was held in 1992, it was a very different place from today. A year earlier, Tim Berners-Lee had announced the World Wide Web project. But few people imagined the web would one day be used for shopping and socialising, as well as connecting the scientific community.
Choosing the perfect name for a new product is never easy. Global companies pour millions of pounds into marketing campaigns to launch products around the world. But surprisingly, many still make the mistake of choosing a name that fails to work across borders.
A few years ago the English language was enough to get by online. But that’s far from the case now. The online world is changing fast, and some of the recent shifts in use might surprise you.
The UK has been called a nation of shopkeepers – but we’re also a nation of online shoppers.