Two weeks ago we caught up with Scottish digital expert Mike McGrail, and now we’re happy to share some thoughts on all things online marketing from a friend of ours in Germany – Marc Stahlmann, CEO of industry portal OnlineMarketing.de. Think the hot topics in Germany are the same as in the UK? Read on…
Should we believe the hype about Facebook addiction? And how are social networks changing the way we communicate? Lisa Peyton, adjunct professor of Digital Strategies at Portland State University and award-winning social media marketer, shares her thoughts on connecting with online audiences and creating a great user experience.
The way in which we use our mobiles has changed almost beyond recognition over the past few years. At one time mobile phones were exactly that – phones that you could carry around. Now smartphones, tablets and other mobile devices are like multimedia hubs in our pockets. We can access apps and surf the web, stream videos and music and, of course, check our emails. If we still want to, we can even call someone up and talk to them.
From shortbread to vintage-inspired clothing, there’s a growing market for British products overseas. Many smaller companies that have launched online sites are finding that many of their customers come from farther afield.
The obvious next step is adapting your website to reach overseas markets. That was the focus of a dedicated global ecommerce workshop held by Lingo24 in Edinburgh, with the help of DigitalSix and the Princes Trust.
Cross-border shopping used to mean a “booze cruise” to France, or picking up discounted designer clothes on a foreign holiday. But today’s savvy consumers are just as likely to shop around for the best prices from the comfort of their sofa.
Content marketing has become a hot buzz word in the last year or two. But is this discipline really the future of online marketing? In our latest interview, journalist and SEO expert Eric Kubitz, looks at the best ways to reach your target audience and why SEO is still important.
More and more companies are using content marketing to build their brand – but could they be doing more harm than good? From excessive jargon to self-indulgence, copywriting expert Konrad Sanders looks at some of the most common mistakes.
Great copywriting is a cornerstone of any marketing strategy. But how do you find the right writer for your business? Konrad Sanders, founder of The Creative Copywriter shares his advice on how to choose a copywriter.
Have you ever tweeted about a delayed flight, or complained on Facebook about poor customer service? A growing number of customers are using social media to contact companies, whether their feedback is positive or negative.
LinkedIn made a genius step with its long-form posts program – which encouraged lots of high-quality content providers to get active on LinkedIn. From “I don’t share on LinkedIn because none of my 1000 LinkedIn connections is there to listen to me”, LinkedIn got suddenly turned into the content marketing hub.