Content marketing has become a hot buzz word in the last year or two. But is this discipline really the future of online marketing? In our latest interview, journalist and SEO expert Eric Kubitz, looks at the best ways to reach your target audience and why SEO is still important.
You work hard to create readable documentation, and translate it for a worldwide audience – but how do you make sure your multilingual content is findable? That’s the problem that Search Engine Optimisation (SEO) helps you solve.
When the first Internet World event was held in 1992, it was a very different place from today. A year earlier, Tim Berners-Lee had announced the World Wide Web project. But few people imagined the web would one day be used for shopping and socialising, as well as connecting the scientific community.
Do you guglear or google ha da? Or maybe you’re using l’Gagel in Hebrew?
What’s the quickest way to get loads of new traffic – and customers – to your website? Search engine optimisation is essential to gradually building your profile, but it can take time to see results. In contrast, PPC (pay-per-click) advertising is a way to leap-frog to the top of the rankings and get (almost) instant results.
It’s hardly surprising that online searches for “greeting cards” and “turkey recipes” peak at this time of year. An annual graph of French searches for “snowboard” is almost the exact opposite of the Australian one. But many people will be surprised by some of the seasonal trends in online searches in other countries.
The latest UK economic news may be gloomy, but more companies are discovering the benefits of online marketing overseas. Translating your website is the first step – but it’s not much use if no one can find it. That’s where international search engine marketing comes in, helping your unique services stand out from the crowd.
With a European economic crisis all over the news, many UK SMEs will be wondering how they can ride it out. While the UK’s future still looks gloomy in the wake of our own economic catastrophe, Lingo24’s MD, Christian Arno, suggests that multilingual web marketing could be the way forward, and that we should look to the foreign language internet for a leg-up.
Here at Lingo24, we know that multilingual search marketing can seem like something of a mystery at times. Not only have you got to get to grips with online marketing techniques, SEO and social media, but you’ve got to do it in a foreign language too!
Are you a trusty translator with something to tell the world? Or maybe you’ve got some savvy localisation secrets up your sleeve.