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Tag Archives: localisation strategy

localisation strategy

How to be strategic about translation

When I set up Lingo24 in 2001, I really had no idea. No idea about translation. No idea about Translation Memory. No idea about Machine Translation, and the opportunities that particular tsunami would bring. It has been a rollercoaster ride. And over the last sixteen years, I’ve learnt a fair amount about our industry, too.…

September 6, 2017Leave a commentAll posts, E-commerce, MarketingBy Christian Arno

Why investing in Localisation will deliver long-term value

When it comes to translation buying, cost per word can often be a deciding factor between suppliers. While for a short-term solution being able to negotiate a cheaper price could result in a small cost saving, companies looking to maximise profitability from their international operations are increasingly adopting a more strategic approach.

November 24, 2015Leave a commentAll posts, Developers, E-commerce, MarketingBy Christian Arno
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