The growth of the internet and the influence of globalisation have combined to make doing business abroad easier than ever before. The world wide web allows you to reach customers wherever they are around the world – in theory at least – and even traditional exporting has become more accessible to small businesses and individual entrepreneurs as communication channels are opened up to consumers and potential new business partners alike.
In many ways the world seems smaller these days. Digital products like apps can theoretically be downloaded and accessed from anywhere, e-commerce is big business and even traditional importing and exporting can be easier in an ever more interconnected world.
How can a leading professional organisation translate complex pharmaceutical information into several languages, often at 24 hours notice? With Lingo24’s help, operating across language barriers is no problem for physioswiss.
Could translation soon be embedded into every screen, device or app? And how do you measure translation quality in a highly personalised world?
Think of Fujifilm, and the first thing that springs to mind is likely to be cameras. But as well as being the world’s largest photographic and imaging company, Fujifilm also carries out research in medicine, life sciences and other high-tech areas.
For 170 years, the Economist Group has provided authoritative insight on international business and current affairs. But how could the world-renowned publication ensure accuracy and a consistent tone of voice across multiple languages?
Taking a high-speed train between France and Switzerland is now even faster, with a new app facilitating cross-border journeys.
But operators TGV Lyria faced a challenge – how could they make the app
available in multiple languages?
I have spent quite a bit of time at events over the last few weeks, mostly related to international ecommerce. What stood out is that there are vast opportunities for UK businesses.
Whether it’s choosing the correct pharmaceutical terms, or using the right words to describe your products, terminology is an essential part of translation. The translation of a word might be technically correct, but without the right terminology, it won’t meet a client’s standards.
Even in English you wonder: is it windshield or windscreen for a car manufacturer? Should a medical text use the generic or brand name for a particular drug? Is it important to your company if you “design” or “create” solutions? What about industry-specific jargon?