With 1.2 billion customers online around the world, there is a strong temptation to look outside the UK and make sales in new and growing markets. Achieve this by taking these five steps – which are all possible on a budget.
From beer to biodegradable packaging, Scotland’s exports are growing fast. Exports have grown 17 per cent in the last six years, and more and more businesses are looking beyond their borders. This week, Business Quarter (BQ) Magazine organised the first ever Scottish Export Awards with Scottish Enterprise to celebrate their achievements.
How can a small business become an international social success? Can even the most mundane brands engage with users and build a following? We caught up with Jason Falls, writer, digital marketing expert and the founder of Social Media Explorer‘s blog, to discuss social media strategies and trends.
Is international expansion on your to-do list for 2014? Exporting is no longer just for the “big boys” according to Scottish Enterprise. Hundreds of smaller companies are becoming “micromultinationals” and reaching out to new markets. From Brewdog to Harris Tweed, they’re tapping into the growing demand for high-quality Scottish products worldwide.
More than a billion people around the world celebrated the Chinese New Year, with fireworks, parties and parades – including a parade of horses in Sydney! The Spring Festival is now well underway, with festivities traditionally lasting for 15 days until the Full Moon, on February 14th this year.
With more and more businesses operating globally, localization has never been more important. The internet might have made the world seem smaller, but there are still cultural and linguistic borders to overcome. Speaking the right language can be the key to reaching new audiences both at home and abroad.
The internet now connects more than 2 billion people – roughly a third of the world population. And it’s more multicultural and multilingual than ever before. Speaking to everyone in their native language (obviously) isn’t an option! But how many languages should you really use for global online marketing?
The great thing about web marketing is you can get people all over the world talking about your brand. But this can also be a problem – if you’re not sure what they’re saying!
Without a doubt, SuperJam is an internationalisation success story. It’s gone from table-tops at Scottish village fetes to gracing supermarket shelves all over the globe. But how do you sell jam to the world?
Given that English is the most widely spoken second tongue on the planet and the default language of international business, should companies actually invest resources in making their website global?