Technology is changing the way marketers and advertisers connect with consumers. Multiple channels and a huge wealth of data give unprecedented opportunities for targeting a message. But the challenge is cutting through the noise to engage with busy, tech-savvy customers.
He’s best known for movies such as The Dark Knight Rises, Looper, and 500 Days of Summer. But Joseph Gordon-Levitt was talking about social technology when he spoke at the opening of IBM Connect in Florida. His website, www.hitrecord.org, allows artists, musicians and filmmakers to collaborate with each other, wherever they are in the world.
Stepping through the doors of the International Toy Fair, you might think that Christmas has come very early this year. The event is like a high-tech Santa’s Grotto – on a truly mammoth scale. This year, there will be 2,776 exhibitors displaying around a million products, from 62 countries around the world.
Sun, sea… and smart technology. Next week, the Lingo24 team are heading to Florida for one of the leading technology and business conferences of the year. IBM Connect brings together business leaders, IT managers and developers from around the world. It offers a wealth of insight into the latest trends and innovative software.
Doubling the number of UK small businesses exporting seems like an ambitious target. But the UK Department of Trade and Industry (UKTI) is urging more to look further afield and realise their potential. They want at least 50,000 small businesses exporting by 2015 – bringing Britain in line with similar-sized European countries.
What’s the best way to engage consumers – digital marketing, TV adverts or social media? “Joined-up marketing” is the idea of using multiple channels to get your brand’s message out, and making sure they all work together.
TAUS, the translation industry think tank, has announced the winners of its annual awards for innovation in Seattle. And the prize for the winning “Insider” went to… Lingo24!
It’s the biggest event of the year for publishers, authors, and booksellers. Thousands of book lovers from around the world have gathered in Frankfurt this week for the massive annual Book Fair. Its 7,500 exhibitors cover the spectrum from academic publishing to children’s literature – and everything in between!
An Instagram “scavenger hunt”, LinkedIn masterclasses, and a social fashion event – it can only be Social Media Week! Thousands of marketers, bloggers, journalists and entrepreneurs have arrived in London for a celebration of all aspects of social networking.
The spa town of Wiesbaden in Germany is best known for its natural hot springs and historic buildings. But for thousands of technical writers, translators, and marketing managers there’s another major attraction – the world’s biggest industry conference in October.