To create a successful international website you need to ensure that it is correctly configured for the language and culture of your target market. However, if you deal in global exports there are localisation processes that are often overlooked beyond the layout and design of your website.
We’ve all heard of the BRIC and CIVETS countries, but now attention is turning to a new group of fast-growing markets. The MINT countries – Mexico, Indonesia, Nigeria and Turkey – have been tipped as the hot ones to watch over the next few years.
For expats in Santiago pining for a nice cup of English breakfast and an organic shortbread finger, the wait is nearly over. The supermarket chain Waitrose is to start exporting its most popular products to Chile, targeting the fast growing Latin American economy.
No business is too small to export, according to the organisers of Export Week. The relatively weak pound and tough market conditions at home are two good reasons to consider exploring new opportunities overseas.
Scottish exports soared to £23.9 billion, according to new research, fueled by a big rise in sales to the European Union and Asia. Food and drink were the biggest exports, with whisky sales ahead of expectations.
Without a doubt, SuperJam is an internationalisation success story. It’s gone from table-tops at Scottish village fetes to gracing supermarket shelves all over the globe. But how do you sell jam to the world?
Over a third of UK exporters have experienced ’significant’ growth since branching out overseas.
Only 8.8% of EU citizens are buying online across EU borders, according to the folk at the EU Commission’s Digital Agenda Strategy (DAS). Not the best news for them, considering the figure they’re aiming for by 2015 is an ambitious 20%.
It seems like everyone’s talking about UK exports this month.
British workers’ poor foreign language skills are holding them back from jobs in European Union institutions, an official said this week.