Reducing translation costs is a hot topic for businesses small and large. In the past many have turned to good old Google Translate for help, which, while it certainly does aid in reducing translation costs, is also pretty inaccurate.
Nevertheless, web developers were outraged when Google reported its free API was being discontinued. The very same web developers can therefore not be totally surprised at the announcement that the API is back, in a paid-for service.
“The Google Translate API provides a programmatic interface to access Google’s latest machine translation technology,” said Jeff Chin, Google Translate product manager. “This API supports translations between 50+ languages (more than 2,500 language pairs) and is made possible by Google’s cloud infrastructure and large-scale machine learning algorithms.”
The service will cost $20 (around £12) per million characters of text, which works out to be about 0.05c a word. It’s fairly cheap, and it will certainly help any business in reducing their translation costs, but once again it comes with the caveat that it’s just not accurate.
It was only this month when, in a bid to reduce translation costs, the Welsh Assembly were ridiculed for using Google Translate to translate official Assembly proceedings as part of a trial run. Luckily they saw the light and swiftly ditched the idea.
Anyone can tell you that Google Translate, while a very clever piece of technology, just can’t come up with the same results that a human translator can.
We know, however, that drafting in a human translator may not be an option for some, so here at Lingo24, we’ve developed a hybrid approach, combining machine translation edited by a human translator. Coined Post-Edited Machine Translation (PEMT) takes the best parts of machine translation (its speed) and the best parts of human translation (accuracy) to give you a low-cost, high-speed translation service.
It’s ideal for large volumes of fast translations of content that will add value in other language markets when translated. The translated content may not be polished, but will be accurate and reliable. It’s certainly one of the best ways of reducing translation costs. Contact us for a quote!