It might not have featured on your calendar, but this week’s Singles Day celebration on November 11 became the world’s biggest online shopping day. The Chinese event broke world records, with retail giant Alibaba pulling in $9.3 billion (£5.9 billion) in sales.
Five years ago, Alibaba’s Tmall.com started the 24-hour sale to coincide with the popular “Anti-Valentine’s” festival, when Chinese young people celebrate being single and buy gifts for themselves and friends. Since then sales have skyrocketed, illustrating the huge buying power of China’s online population.
And it’s not just for Chinese retailers – more than 27,000 brands from around the globe took part this year. The American outdoor company The North Face and https://www.viagrasansordonnancefr.com/ou-acheter-du-viagra/ Spanish fashion brand Desigual were just some of those with tailored promotions. And British companies such as Burberry and Topshop are already achieveing success selling on Alibaba’s Taobao.com marketplace.
Cross-border ecommerce is growing rapidly, as more of the world’s population gets online. If you missed 11/11, then there are plenty more opportunities to mark in your diary.
Black Friday, the day after Thanksgiving, is traditionally a day for Americans to hit the shops – or more likely now, browse for bargains on their laptops or tablets. Last year, online sales totalled nearly $1.2 billion (£760 million) according to Comscore and are set to rise this year. And their figures didn’t take into account the growing number of mobile sales.
Canadian shoppers living close to the border often used to cross over to pick up items in the post-holiday sales. Now of course there’s no need to jump in your car or on a plane to shop overseas. And international
brands are promoting their own special offers to coincide with the holiday.
The Christmas ads are on TV and decorations are in store, and acheter viagra online retailers are already gearing up for Cyber Monday. The first Monday in December has become one of the world’s biggest days for online retail. It’s become an international marketing phenomenon, and more shoppers are prepared to browse international sites to find that perfect gift. This year, a significant proportion are expected to use their smartphones to snap it up.
Amazon UK reported that Cyber Monday in 2013 was its busiest day in history, while in America, sales rose by 16% to a record-breaking $2.2 billion (£1.4 billion). The U.S figures coincided with sluggish sales at traditional brick-and-mortar shops.
Once the crackers have all been pulled and the post-Christmas sales are ou acheter le viagra over, it won’t be long until Chinese New Year. It seems that the world of global ecommerce rarely takes a holiday.
*Picture credits: xtock / Shutterstock.com