We’ve heard a lot about the API economy lately – but what exactly does it mean? Application Programming Interfaces (or APIs) mean companies can provide direct access to their systems and processes, and they’re changing the way we interact online.
Should we believe the hype about Facebook addiction? And how are social networks changing the way we communicate? Lisa Peyton, adjunct professor of Digital Strategies at Portland State University and award-winning social media marketer, shares her thoughts on connecting with online audiences and creating a great user experience.
It might not have featured on your calendar, but this week’s Singles Day celebration on November 11 became the world’s biggest online shopping day. The Chinese event broke world records, with retail giant Alibaba pulling in $9.3 billion (£5.9 billion) in sales.
Five years ago, Alibaba’s Tmall.com started the 24-hour sale to coincide with the popular “Anti-Valentine’s” festival, when Chinese young people celebrate being single and buy gifts for themselves and friends. Since then sales have skyrocketed, illustrating the huge buying power of China’s online population.
The challenges were set, the clock was ticking, and all eyes were on their screens… The teams of IT whizzes had just six hours to develop the most useful and innovative uses for our new Premium Machine Translation API.
From recognising and translating the human voice to scanning Twitter for hashtags in multiple generic cialis tadalafil languages, there was no shortage of innovative ideas. One team came up with the idea of translating song lyrics – and then using terminology databases to make them either happier or sadder!
If you’ve only got a few days in London, Paris or New York, how can you make sure you see as much as possible without blowing your budget?
The way in which we use our mobiles has changed almost beyond recognition over the past few years. At one time mobile phones were exactly that – phones that you could carry around. Now smartphones, tablets and other mobile devices are like multimedia hubs in our pockets. We can access apps and surf the web, stream videos and music and, of course, check our emails. If we still want to, we can even call someone up and talk to them.
Whether it’s an over-the-counter painkiller or a specialist cancer drug, getting the right medical translation is critical. There’s no substitute for specialist knowledge when it comes to working with one of the world’s largest pharmaceutical companies.
Could translation soon be embedded into every screen, device or app? And how https://www.acheterviagrafr24.com/ do you measure translation quality in a highly personalised world?
In today’s fast-moving global economy, translation is an essential service for operating across borders. And for businesses with frequent requirements or tight deadlines, new technology is making translation even easier and faster.
Think of Fujifilm, and the first thing that springs to mind is likely to be cameras. But as well as being the world’s largest photographic and imaging company, Fujifilm also carries out research in medicine, life sciences and other high-tech areas.
As a second year undergraduate at Cambridge studying modern languages, and hoping to focus on translation when I finish my degree, I thought it was time to start investigating what the translation industry might look like from the inside.
For 170 years, the Economist Group has provided authoritative insight on international business and current affairs. But how could the world-renowned publication ensure accuracy and a consistent tone of voice across multiple languages?