Contextual advertising sounds like a complex marketing term but it’s actually a pretty simple concept that’s been with us for years. In essence, contextual advertising is just advertising that’s tailored towards the person or people viewing it – more targeted if you will.
Two weeks ago we caught up with Scottish digital expert Mike McGrail, and now we’re happy to share some thoughts on all things online marketing from a friend of ours in Germany – Marc Stahlmann, CEO of industry portal OnlineMarketing.de. Think the hot topics in Germany are the same as in the UK? Read on…
When blogging first started getting popular around the turn of the millennium, it was largely used by individuals as a means of personal expression. These days, for an increasing number of businesses, the blog is a vital online marketing tool.
We were lucky enough to catch up with fellow Edinburgh-based Marketer, and founder of digital agency Velocity Digital, Mike McGrail, recently. He was very happy to share his thoughts on what trends he expects to see in Digital Marketing this year – and what he’d like to see. Read our full interview with him below.
Gym membership, check. Healthy eating plan, check. Website content review…
Many of us want to get fit or lay out plans for success and happiness in the new year. But now we’re one month in, how’s your website looking? Has it ditched last year’s wardrobe? Is it up to date with the latest Google trends?
Social media are changing the way we communicate, and businesses are increasingly turning to these platforms to reach out and communicate with existing and potential customers. However, many small business owners view social media marketing with a combination of suspicion and mystification. It can seem like a lot of work for uncertain returns. However, automation…
Online consumer sales have been growing rapidly in Europe during recent years, as internet usage and access to computers and mobile devices become more widespread. This infographic shows which European countries are adopting e-commerce en masse, and which markets might be hot for growth in online sales this year.
How can a global market research company adapt their surveys for multilingual audiences? With specialist translators and industry expertise, Lingo24 ensures that our clients within the Market Research sector are always asking the right questions, no matter the language.
People often ask me what it’s like to run a multinational company. While that description itself may sound somewhat grand, it’s true we do have permanent staff in seven countries. Yet what binds us all together is the company culture we create at Lingo24 – of togetherness, hard work and fun.
Google Panda, a series of on-going algorithm updates and data refreshes for the search engine, was born in 2011. And in the last four years there have been numerous updates in an attempt to improve search results and reward sites with good quality content.
Selling in international markets offers a significant revenue stream for many businesses. For example, for online retailer ASOS, almost 60% of their sales come from overseas markets. But how can managers of Magento-based sites make the most of its functionality to maximise sales across the globe?
It’s been quite a year at Lingo24, and we’re very excited about what 2015 has to offer. With lots of fantastic projects to work on, growing teams in all our offices, and a new website on its way too, we think it’s going to be a cracker. But what of our industry – what can we expect from the year to come? Here’s what we foresee for the translation and localisation market in 2015.