Today’s customers are faced with more choices, and more information than ever before. The growth of digital technology has put customers in the driving seat – and presented challenges and opportunities for marketers.
Marketing Week Live is an essential event for keeping up with this rapidly changing industry. The UK’s leading marketing conference brings together expert speakers from some of the world’s best–known brands, including Coca-Cola, Diageo, Nokia and Lexus.
More than 400 professionals, from different industries, will be gathering at the Grand Hall, Olympia, this week. The event, organised by Marketing Week magazine, is really six conferences in one, with sessions focusing on Data Strategy, Customer Loyalty, Digital Marketing and Promotional Marketing.
And of course the Lingo24 team will be there! Senior Account Director, Mario de Bortoli-Jones, and Account Managers Joelle Montgomery and Wouter Mayeur, will be learning about the latest trends and joining the discussion. They’ll be chatting to existing and new clients, about exciting marketing opportunities around the world.
The Grand Hall, Olympia, provides the perfect conference setting in Hammersmith (photo: Phillip Perry)
Among the highlights will be Jim Slater, the managing director of Costa Enterprises, speaking about the coffee company’s obsession with customer focus. Steve Wing, the mobile business director, of Guardian News & Media, will look at how businesses can adapt their strategies to connect with mobile customers.
A new addition will be Go Global, a section to connect brands, users and market research agencies who are looking to move international. In the Marketing Week Live Village, the Chartered Institute of Public Relations will be giving advice and tips on all aspects of PR. And the Social Media and Mobile clinics will offer drop-in advice – as well as a chance to re-charge mobile phones!
Joelle and Mario are looking forward to meeting existing and new clients
Joelle said: “Marketing Week Live is all about marketers taking brands global. In order to do this successfully, they really need to partner with a good translation provider which is why we’ll be attending. It’s a great opportunity for networking and finding out more information about how we can work together.”
Wouter added: “I’m especially interested to hear from experts what has changed in marketing compared to the previous edition, and how digital has made marketing even bigger and more important. I hope to hear some updates on using social media and ways to optimise digital marketing.”
According to Mario, one of the key attractions of Marketing Week Live is it incorporates several events under one roof. He said: “The most important of which from our point of view in the Insight Show, the most important show for the Market Research industry. Our objective is to catch up with existing clients and create relationships with potential.”
If you’re going to be there, we’d love to see you! Do drop us a line at firstname.lastname@example.org.