How can a small business become an international social success? Can even the most mundane brands engage with users and build a following? We caught up with Jason Falls, writer, digital marketing expert and the founder of Social Media Explorer‘s blog, to discuss social media strategies and trends.
As if 1.2 billion Facebook members weren’t enough, Mark Zuckerberg has announced his latest plans to get more of the world connected.
The entrepreneur’s Connectivity Lab is working on new technology to bring the internet (and social networking) to the two-thirds of the world who currently lack it.
While English is the world’s most widely-spoken second language, being monolingual can only get you so far in the global marketplace. The internet and the world of international business are increasingly multilingual.
Twitter, Facebook and LinkedIn are changing the ways we communicate – but how do multilingual speakers use social media? Veronique Mermaz, a French branding and marketing specialist, who lives in England, shares her experience and views in our guest post.
English is rapidly losing its status as the world’s lingua franca – but there’s no language to take over. As the world becomes more interconnected, global businesses are having to become multilingual to survive. But how can they reach the billions of people in the world, who speak more than 6000 languages between them?
Did you know only around a quarter of the world’s internet users speak English – and this proportion is falling fast? If your company is targeting international customers, then it’s essential to know how to localise a website – as well as translate it.
Today more and more businesses are operating in an international marketplace – whether they want to or not! With the internet breaking down national borders, companies face competition from foreign companies in their domestic markets. And many are looking abroad, often towards emerging markets, for new opportunities.
When the first Internet World event was held in 1992, it was a very different place from today. A year earlier, Tim Berners-Lee had announced the World Wide Web project. But few people imagined the web would one day be used for shopping and socialising, as well as connecting the scientific community.
Choosing the perfect name for a new product is never easy. Global companies pour millions of pounds into marketing campaigns to launch products around the world. But surprisingly, many still make the mistake of choosing a name that fails to work across borders.