Planning social media used to be a trial and error process for most companies. But with soaring use, social media has become a vital part of corporate communications. Sectors such as tourism are firmly in the grip of social networks and evaluation platforms. It’s goodbye to the playground – social media has grown up.
We all love a bit of luxury now and again, whether that’s blowing the budget on a designer handbag or treating ourselves to a bottle of Champagne. While we might have aspirations of a footballer’s lifestyle (penalty shoot outs withstanding), few of us are able to maintain it as we might hope!
Content marketing has been a huge trend in recent years. While it’s clearly a very popular topic of conversation, many companies still don’t understand exactly what they’re doing.
How do world-famous Italian designers bring their creations to an international audience? Rosemary Merenda has one of the most glamorous jobs in the languages industry – providing creative translation services for the fashion industry. We caught up with her to ask her some of the secrets of her trade.
Marketing is no longer about campaigns, battles or tactics. It’s more about creating great content, giving readers value and building long-term engagement.
Robert Rose, Chief Strategist at the Content Marketing Institute, shares his insights on marketing, technology and overcoming language and cultural barriers in our interview.
In my last post, I looked at why businesses need to adapt their marketing to reach French customers. Now I’ll explore how they can localise their websites and other marketing materials.
Scenario: You sell your products online and your website is your main route to market.
Have you replicated your English website in French?
Do you have a French website?
How did you create it?
Did you replicate your English website or did you create bespoke content for your French audience?
With 1.2 billion customers online around the world, there is a strong temptation to look outside the UK and make sales in new and growing markets. Achieve this by taking these five steps – which are all possible on a budget.
From beer to biodegradable packaging, Scotland’s exports are growing fast. Exports have grown 17 per cent in the last six years, and more and more businesses are looking beyond their borders. This week, Business Quarter (BQ) Magazine organised the first ever Scottish Export Awards with Scottish Enterprise to celebrate their achievements.
Not long ago, booking a holiday meant thumbing through brochures in an office, while the travel agent banged through the possible combinations. Increasingly those brochures have been replaced by websites, with travellers logging on to find their perfect trip.