Content marketing has become a hot buzz word in the last year or two. But is this discipline really the future of online marketing? In our latest interview, journalist and SEO expert Eric Kubitz, looks at the best ways to reach your target audience and why SEO is still important.
More and more companies are using content marketing to build their brand – but could they be doing more harm than good? From excessive jargon to self-indulgence, copywriting expert Konrad Sanders looks at some of the most common mistakes.
Great copywriting is a cornerstone of any marketing strategy. But how do you find the right writer for your business? Konrad Sanders, founder of The Creative Copywriter shares his advice on how to choose a copywriter.
It can be a real buzzkill to find that your high-scoring word such as webzine or texter has been disallowed in a game of Scrabble.
But there’s no need to dump the board game and head to the funplex with your friends (or frenemies) instead. The 66-year-old game has been given an update for Generation Y.
Employer branding is a new buzz word in the media. Although many people think it’s just a new form of HR marketing, there’s actually much more to it. We spoke to employer branding expert Ralf Tometschek about why it matters, and how companies can promote themselves better to potential employees.
LinkedIn made a genius step with its long-form posts program – which encouraged lots of high-quality content providers to get active on LinkedIn. From “I don’t share on LinkedIn because none of my 1000 LinkedIn connections is there to listen to me”, LinkedIn got suddenly turned into the content marketing hub.
The Loch Ness monster, dancing Tunnock’s teacakes, and 4500 athletes – it could only be the Commonwealth Games opening ceremony.
Billions of eyes worldwide will be on Glasgow over the next 10 days. With events from triathlons to table tennis, there’s sure to be plenty of nail-biting action, as well as new world records.
If you want to know the ingredients for a successful social media campaign, Brett Relander is the man to ask. An experienced blogger, author and digital marketing consultant, he’s an expert on setting goals, engaging audiences and getting the most out of social networking. He shares some of his insights in our interview…
When tech journalist Ryan Block tried to cancel his Comcast service, he was frustrated by an overly pushy customer service representative.
Imagine you’re at a music festival, trying to describe where your tent is in a sea of canvas. Or you live in a remote part of the Middle East, and want to ensure your online delivery arrives despite having no street address.