Social media are changing the way we communicate, and businesses are increasingly turning to these platforms to reach out and communicate with existing and potential customers. However, many small business owners view social media marketing with a combination of suspicion and mystification. It can seem like a lot of work for uncertain returns. However, automation…
Online consumer sales have been growing rapidly in Europe during recent years, as internet usage and access to computers and mobile devices become more widespread. This infographic shows which European countries are adopting e-commerce en masse, and which markets might be hot for growth in online sales this year.
Google Panda, a series of on-going algorithm updates and data refreshes for the search engine, was born in 2011. And in the last four years there have been numerous updates in an attempt to improve search results and reward sites with good quality content.
Selling in international markets offers a significant revenue stream for many businesses. For example, for online retailer ASOS, almost 60% of their sales come from overseas markets. But how can managers of Magento-based sites make the most of its functionality to maximise sales across the globe?
It’s been quite a year at Lingo24, and we’re very excited about what 2015 has to offer. With lots of fantastic projects to work on, growing teams in all our offices, and a new website on its way too, we think it’s going to be a cracker. But what of our industry – what can we expect from the year to come? Here’s what we foresee for the translation and localisation market in 2015.
Some of us are guilty of going a bit overboard with Christmas shopping, while others are much more economical. Ever thought how our European neighbours’ habits compare to our own? Our new infographic looks at consumer e-commerce trends across Europe including who starts shopping first, who spends most, and mobiles sales trends.
Adapting your website to other countries and cultures can be a challenging task, but well worth it when it is done properly. Here we highlight some common problems that can occur from website translation and localisation when the process isn’t completed properly.
Small screens are becoming big business in relation to overall web traffic. Last quarter over 40% of organic searches were made on mobile devices, according to digital marketing agency RKG, and Cnet reports that 22% of all transactions on Cyber Monday were also made via mobiles. It’s fair to say then that mobile users now expect websites to be prioritised for their devices. Therefore, tailoring your site’s navigation accordingly is essential for the mobile-using market.
Latest research will tell you that 95% of consumers don’t like or trust internet ads, which makes TV advertising look like a positively welcome addition to our lives. Therefore, providing online content that is both engaging and valuable can be a great marketing tool, if done correctly. Effective content marketing is an art in itself and can be tricky enough in your own native language. If you decide to take your content global however, there are even more things to consider.
Inspired by the founders’ passion for cars, music and street music, Fusion Electronics now
sells high-quality audio products in more than 30 countries. As they were gearing up for global expansion, they were looking for a reliable language partner – and Lingo24 was ready for the challenge.