Magento is one of the fastest growing e-commerce platforms. Lingo24 asked Magento expert Matthias Zeis about Magento and its future, why it is so popular and, of course, what he thinks about a translation API and the internationalisation of business.
In many ways the world seems smaller these days. Digital products like apps can theoretically be downloaded and accessed from anywhere, e-commerce is big business and even traditional importing and exporting can be easier in an ever more interconnected world.
So at last I, and we in Lingo24, can take a breath. We have had a crazy few weeks attending, sponsoring and exhibiting at a number of ecommerce events. See how we got on…
It’s high excitement at Lingo24 this week as we make final preparations, pack our bags and print off our boarding passes. Why? We’re heading off to Chicago for a very lucrative event in our calendar: the IRCE (internet retailers conference and exhibition). While not everyone shows as much enthusiasm as we do for a conference, the team of five we’re sending have a very special reason to be looking forward to it…
In the language business we manage lots of data. It comes in all sorts of formats, from various platforms and applications, and our job is to translate this data into a myriad of different languages, as efficiently as possible, before giving it back to be harnessed.
Online consumer sales have been growing rapidly in Europe during recent years, as internet usage and access to computers and mobile devices become more widespread. This infographic shows which European countries are adopting e-commerce en masse, and which markets might be hot for growth in online sales this year.
Selling in international markets offers a significant revenue stream for many businesses. For example, for online retailer ASOS, almost 60% of their sales come from overseas markets. But how can managers of Magento-based sites make the most of its functionality to maximise sales across the globe?
It might not have featured on your calendar, but this week’s Singles Day celebration on November 11 became the world’s biggest online shopping day. The Chinese event broke world records, with retail giant Alibaba pulling in $9.3 billion (£5.9 billion) in sales.
Five years ago, Alibaba’s Tmall.com started the 24-hour sale to coincide with the popular “Anti-Valentine’s” festival, when Chinese young people celebrate being single and buy gifts for themselves and friends. Since then sales have skyrocketed, illustrating the huge buying power of China’s online population.
If you want to know anything about in-store digital propositions, then Craig Smith is the man to ask. He made his name at Marks & Spencer, where he was the driving force behind the delivery of the in-store digital pilots, taking them from concept all the way through to full production rollout.
I have spent quite a bit of time at events over the last few weeks, mostly related to international ecommerce. What stood out is that there are vast opportunities for UK businesses.