Fancy a job on the Starship Enterprise, but concerned you might not have the language skills? Don’t worry, Microsoft has come to the rescue – delighting Star Trek fans by adding Klingon to its Bing translator.
You work hard to create readable documentation, and translate it for a worldwide audience – but how do you make sure your multilingual content is findable? That’s the problem that Search Engine Optimisation (SEO) helps you solve.
Today more businesses operate across borders than ever before. The need for fast, cost-effective translation is growing rapidly – and the translation industry is adapting to keep up.
In an increasingly globalised economy the need for translation has never been greater. More and more of the world is getting online – and most of them speak languages other than English. But this creates challenges for businesses looking for a quick and affordable way to overcome language barriers.
Tom Shaw, Account Director and Machine Translation sales specialist, explores the concept of customised post-editing levels. Combined with automatic translation tools, these can result in a win-win situation for clients and translators.
Quality is a top priority for most translation buyers – but that doesn’t mean they all have the same expectations. While some are looking for a word-perfect translation of a technical manual, others want a more creative approach to their press releases or brochures. And for real-time communication, speed is also a big consideration.
Post-editing, or the editing done to improve machine-translated content to a publishable quality, has long been part of the translation repertoire in one form or another. However, with an increasing presence of machine translation (MT) in our everyday lives, there has been recent debate and uncertainty about the role of the translator vis-à-vis MT and post-editing.
Lingo24 has created revolutionary new technology to streamline the work of professional human translators. Our new system Coach allows linguists to work more efficiently by automating some time-consuming parts of the translation process.
What’s the best way to engage consumers – digital marketing, TV adverts or social media? “Joined-up marketing” is the idea of using multiple channels to get your brand’s message out, and making sure they all work together.
Machine translation has made huge advances since scientists laboriously punched Russian words into “electronic translators” in the 1950s. But the dream of the “universal translator” is still a long way off – creating plenty of opportunities for amusing slip-ups and linguistic faux pas.