Quality is a very commonly-used word in our business. But when it comes to quantifying such a qualitative word, where can you begin? At Lingo24, we believe in being transparent about everything that contributes towards the quality of our work, so we’re opening up the doors and letting you have a nose around what we do. Off we go…
Language can be used in many different ways – for example, to persuade, to move, to engage, to entertain or to communicate complex data. The language used within the manufacturing industry is general more technical than persuasive and is frequently required to convey very precise information. Therefore, product specifications, training materials, user manuals, health and safety info and other technical materials all require very accurate translation.
Crowdsourced translation has become very popular in the last five years – so much so that it is now the foundation of several translation businesses. There’s no denying it has its place, but what is that place, and what other options are there?
If your business deals with foreign markets or partners, good quality translation is essential. Whatever your translation needs, the goal is effective communication and it’s important to choose the right translation partner from the start.
Many of our clients ask us how translation quality affects SEO. We’ve known for some time that better quality content improves SEO, and now after a little experiment, we have the evidence to prove it.
The hypothesis: the better the quality of translation, the better the translated text will rank on Google.
The term “localisation” has been used frequently in our industry for many years now. But it’s time for it to shake off the stigma of it just being another marketing buzzword, and grow up to be a fully-fledged business word, able to prove its worth in boardroom conversations. Our new infographic shows why…
Contextual advertising sounds like a complex marketing term but it’s actually a pretty simple concept that’s been with us for years. In essence, contextual advertising is just advertising that’s tailored towards the person or people viewing it – more targeted if you will.
Two weeks ago we caught up with Scottish digital expert Mike McGrail, and now we’re happy to share some thoughts on all things online marketing from a friend of ours in Germany – Marc Stahlmann, CEO of industry portal OnlineMarketing.de. Think the hot topics in Germany are the same as in the UK? Read on…
When blogging first started getting popular around the turn of the millennium, it was largely used by individuals as a means of personal expression. These days, for an increasing number of businesses, the blog is a vital online marketing tool.
We were lucky enough to catch up with fellow Edinburgh-based Marketer, and founder of digital agency Velocity Digital, Mike McGrail, recently. He was very happy to share his thoughts on what trends he expects to see in Digital Marketing this year – and what he’d like to see. Read our full interview with him below.