If you’re not online, you’re obviously… offline; but you’re also off the map. In the past few years most store-front retailers have fully embraced e-commerce and set on a path to international growth.
In keeping with our promise to be fully transparent about the quality of our translation projects, we’d like to share with you the results of our Quality Performance report for the first quarter of 2016.
Working hard in the sun. Honest…
So I was in Miami last week attending Demandware’s US conference. Firstly, before anyone asks, it was all work – the fact that the hotel had a big pool and a beachside vista didn’t influence my schedule at all.
An e-commerce website allows you to reach a wider audience and sell your products worldwide, around the clock, while you’re doing your dishes or walking your dog.
According to a PayPal estimate, international online e-commerce will increase with 24% by 2017. So if you plan to cash in on your e-commerce website, now’s the time to do it, and do it right.
Fashion e-commerce is clearly very fashionable: Europeans spent over £30 billion on clothes online in 2015, making it the biggest product category for internet purchases. Fashion increasingly relies on export for growth and it is one of the most important cross-border e-commerce sectors in Europe; so it is little wonder that so much of its success depends on effective localisation.
Two big success stories are pure e-commerce fashion players ASOS and Zalando.
Europeans have always looked abroad for better deals: Brits buying wine in Calais, Finns venturing to Estonia for vodka, and Spaniards exploring the exotic offerings of Andorra. While the proliferation and spread of digital channels empowers tech-savvy shoppers to go global on a different scale, translation can help online businesses capitalise on the rise of the wandering wallet.
The growth of the internet and the influence of globalisation have combined to make doing business abroad easier than ever before. The world wide web allows you to reach customers wherever they are around the world – in theory at least – and even traditional exporting has become more accessible to small businesses and individual entrepreneurs as communication channels are opened up to consumers and potential new business partners alike.
You’ve probably heard the saying that content is king. The demise of content marketing has been predicted for a while now but a 2015 poll asked marketers to name the digital marketing technique they thought would make the biggest commercial impact over the year. Content marketing came top for the third year running, getting more than twice as many votes as the second placed technique (leveraging big data) and almost three times as many as the third (marketing automation).
When it comes to translation efficiency there are two main things that count: speed and accuracy. To a certain extent it’s a balancing act. Increasing one can lead to a corresponding decrease in the other, and both can affect the cost. By defining your requirements and choosing the right solutions however, you can strike the right balance for your business and project.
‘So what is an API?’ we hear you cry.
We’re glad you asked. An application program interface (API) can be viewed as the bridge or link that allows two or more programs to interact. Even if you’d never heard the term before it’s likely that you’ve used an API. If you’ve booked a cab through Uber, viewed a Google Map on the ‘Find us’ section of a third party website or bought a cinema ticket online, APIs have been hard at work behind the scenes, linking the underlying apps and the User Interface (UI) you’re on.