Large product catalogues and translation at scale
Christian Arno, Lingo24’s President and Founder, discusses the link between translation at scale and organisations with large product catalogues.
The benefit of integrations in a global content workflow
Neil Campbell, Lingo24’s Strategic Growth Director, showcases the advantages of using an integration when translating web content.
Christian Arno on translation demand, Brexit and Amsterdam office
In a recent interview on BBC Radio Scotland, Lingo24’s Founder and President, Christian Arno, explained the reasoning behind opening a new office in Amsterdam and discussed the demand for translation in emerging markets, providing translation services for the e-commerce sector, and investing in translation technology.
Going Dutch: Lingo24 opens new office in Amsterdam
We have just opened a Branch Office in the Netherlands, taking our total number of offices around the world to six. The move follows growth, particularly in Amsterdam, for us, as we count Brewdog, Hunter Boots and Lush among other well known brands in our client base.
Using content to create a global company culture
While the link between content creation, customer demand and sales is clear for most international businesses, the link between content creation and a successful global company culture can be less obvious.
How to generate and optimise global content
In recent years a consistent and successful content strategy has become paramount when taking your brand global. The growth of content in business will most likely continue – with customers’ expectations higher than ever, companies that are able to generate remarkable content efficiently are more likely to succeed.
Working for an international company: Interview with Aja Janezic
A graduate from the University of South Wales with a degree in marketing, Aja Janezic is European Marketing Executive at DS Smith – Recycling Division. She is responsible for the integration and rebranding of newly acquired companies in South East Europe (Croatia, Serbia and Macedonia).
4 easy steps to writing translation-friendly content
Most companies consider translation something they need to plan and worry about only after creating the source content.
However, if you have translation in mind from the very beginning, you’ll not only save time and money, but you’ll gain in the consistency and readability of your translated files.
How e-commerce teams should choose their LSP
If you’re not online, you’re obviously… offline; but you’re also off the map. In the past few years most store-front retailers have fully embraced e-commerce and set on a path to international growth.
6 steps to boost your e-commerce website ROI
An e-commerce website allows you to reach a wider audience and sell your products worldwide, around the clock, while you’re doing your dishes or walking your dog.
According to a PayPal estimate, international online e-commerce will increase with 24% by 2017. So if you plan to cash in on your e-commerce website, now’s the time to do it, and do it right.