Christof Schneider

Christof Schneider

Workflow Consultant, Lingo24

Terminology management made easy

Whether it’s choosing the correct pharmaceutical terms, or using the right words to describe your products, terminology is an essential part of translation. The translation of a word might be technically correct, but without the right terminology, it won’t meet a client’s standards.

Even in English you wonder: is it windshield or windscreen for a car manufacturer? Should a medical text use the generic or brand name for a particular drug? Is it important to your company if you “design” or “create” solutions? What about industry-specific jargon? Continue reading

Hazel Mollison

Hazel Mollison

Communications Executive, Lingo24

Specialist medical translations – with a smile

When it comes to pharmaceutical and medical translations, accuracy and attention to detail are vital. It’s one area where specialist knowledge is essential, and there’s no room for even minor mistakes.

Systagenix, the world-leading wound care company, distributes its innovative products and services to more than 75 countries – crossing numerous language barriers. The UK-headquartered company needs reliable translations of everything from medical presentations to marketing brochures for its global operations. Continue reading

Hazel Mollison

Hazel Mollison

Communications Executive, Lingo24

Global ecommerce 101: how SMEs can reach new markets

From shortbread to vintage-inspired clothing, there’s a growing market for British products overseas. Many smaller companies that have launched online sites are finding that many of their customers come from farther afield.

The obvious next step is adapting your website to reach overseas markets. That was the focus of a dedicated global ecommerce workshop held by Lingo24 in Edinburgh, with the help of DigitalSix and the Princes Trust.

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Hazel Mollison

Hazel Mollison

Communications Executive, Lingo24

How WorkRite’s e-learning courses cross language barriers

Whether you’re managing staff in one office or across several continents, training and health and safety are issues you can’t ignore. These can be especially tricky if you’re working internationally.

Each year, WorkRite – a division of Posturite – provides training, consultancy and online courses to hundreds of thousands of employees around the globe. The UK-based company develops creative solutions to save time and money and keep up to speed with changing legislation and training requirements. Continue reading

Hazel Mollison

Hazel Mollison

Communications Executive, Lingo24

Reaching international consumers in a multichannel world

Cross-border shopping used to mean a “booze cruise” to France, or picking up discounted designer clothes on a foreign holiday. But today’s savvy consumers are just as likely to shop around for the best prices from the comfort of their sofa.

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Eric Kubitz

Eric Kubitz

Director, CONTENTmanufaktur

How to inspire and influence people through content marketing

Content marketing has become a hot buzz word in the last year or two. But is this discipline really the future of online marketing? In our latest interview, journalist and SEO expert Eric Kubitz, looks at the best ways to reach your target audience and why SEO is still important.

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Konrad Sanders

Konrad Sanders

Founder of The Creative Copywriter

Are you making these 9 content marketing mistakes?

More and more companies are using content marketing to build their brand – but could they be doing more harm than good? From excessive jargon to self-indulgence, copywriting expert Konrad Sanders looks at some of the most common mistakes.

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Konrad Sanders

Konrad Sanders

Founder of The Creative Copywriter

Style with substance – how to choose a copywriter

Great copywriting is a cornerstone of any marketing strategy. But how do you find the right writer for your business? Konrad Sanders, founder of The Creative Copywriter shares his advice on how to choose a copywriter.

What should marketing managers look for when hiring a copywriter? There’s a bunch of things I can think of, off the top of my head, starting with:

 

1. The ability to write bloody well

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Ralf Tometschek

Ralf Tometschek

Partner in IDENTITÄTER®

Employer branding – living the brand

Employer branding is a new buzz word in the media. Although many people think it’s just a new form of HR marketing, there’s actually much more to it. We spoke to employer branding expert Ralf Tometschek about why it matters, and how companies can promote themselves better to potential employees.

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