Translation quality is notoriously difficult to define and can often be a source of debate and dispute between translation providers and clients. With our clearly defined quality measuring system based on the TAUS DQF model, this poses no challenge for us.
While the link between content creation, customer demand and sales is clear for most international businesses, the link between content creation and a successful global company culture can be less obvious.
In recent years a consistent and successful content strategy has become paramount when taking your brand global. The growth of content in business will most likely continue – with customers’ expectations higher than ever, companies that are able to generate remarkable content efficiently are more likely to succeed.
A graduate from the University of South Wales with a degree in marketing, Aja Janezic is European Marketing Executive at DS Smith – Recycling Division. She is responsible for the integration and rebranding of newly acquired companies in South East Europe (Croatia, Serbia and Macedonia).
Quality is very important in our business. Quantifying quality has proved a bit challenging at the beginning, but we have found a system based on the TAUS DQF MQM error model which enables us to measure it objectively and determine whether a translation is a pass from a quality standpoint.
It has been while since I have managed to get a blog out. I did write one in the summer but never finished it; I am putting this down to the arrival of child number 4.
So as Christmas is nearly here I felt the urge to get something out, as it feels like it is going to be a testing period for a lot of business. The ripples of Brexit appear large even if it isn’t clear what the long term implications are; and we have the fast approaching presidential election, markets have been rocked by the closing in the polls, surely history can’t repeat itself.
Most companies consider translation something they need to plan and worry about only after creating the source content.
However, if you have translation in mind from the very beginning, you’ll not only save time and money, but you’ll gain in the consistency and readability of your translated files.
According to market research firm eMarketer, by 2018 global retail sales will reach $28.3 trillion.
For most companies growing their business internationally online is an ambition, but deciding the next steps can be challenging. We are presented with an opportunity for growth in new markets, but also a new set of hurdles. This is where Lingo24 can help.
Our main target is to ensure that no more than 0.3% of all project items we manage contain confirmed QIs, and this quarter we smashed it.
The number of Quality Issues (QIs) that we recorded in Q2, based on customer feedback on our work, increased by 5% compared to the previous quarter.
If your company is expanding into new markets, overcoming the challenge of language barriers becomes vital. After all, it’s difficult (if not downright impossible) to collaborate with partners and reach out to customers if they can’t understand you.
Many businesses are already reaping the rewards of growing globally online. Now it is all about accelerating even faster. But choosing the next step can be tricky. This is where we come in.