Hazel Mollison

Hazel Mollison

Communications Executive, Lingo24

How WorkRite’s e-learning courses cross language barriers

Whether you’re managing staff in one office or across several continents, training and health and safety are issues you can’t ignore. These can be especially tricky if you’re working internationally.

Each year, WorkRite – a division of Posturite – provides training, consultancy and online courses to hundreds of thousands of employees around the globe. The UK-based company develops creative solutions to save time and money and keep up to speed with changing legislation and training requirements. Continue reading

Hazel Mollison

Hazel Mollison

Communications Executive, Lingo24

Reaching international consumers in a multichannel world

Cross-border shopping used to mean a “booze cruise” to France, or picking up discounted designer clothes on a foreign holiday. But today’s savvy consumers are just as likely to shop around for the best prices from the comfort of their sofa.

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Eric Kubitz

Eric Kubitz

Director, CONTENTmanufaktur

How to inspire and influence people through content marketing

Content marketing has become a hot buzz word in the last year or two. But is this discipline really the future of online marketing? In our latest interview, journalist and SEO expert Eric Kubitz, looks at the best ways to reach your target audience and why SEO is still important.

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Konrad Sanders

Konrad Sanders

Founder of The Creative Copywriter

Are you making these 9 content marketing mistakes?

More and more companies are using content marketing to build their brand – but could they be doing more harm than good? From excessive jargon to self-indulgence, copywriting expert Konrad Sanders looks at some of the most common mistakes.

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Konrad Sanders

Konrad Sanders

Founder of The Creative Copywriter

Style with substance – how to choose a copywriter

Great copywriting is a cornerstone of any marketing strategy. But how do you find the right writer for your business? Konrad Sanders, founder of The Creative Copywriter shares his advice on how to choose a copywriter.

What should marketing managers look for when hiring a copywriter? There’s a bunch of things I can think of, off the top of my head, starting with:

 

1. The ability to write bloody well

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Ralf Tometschek

Ralf Tometschek

Partner in IDENTITÄTER®

Employer branding – living the brand

Employer branding is a new buzz word in the media. Although many people think it’s just a new form of HR marketing, there’s actually much more to it. We spoke to employer branding expert Ralf Tometschek about why it matters, and how companies can promote themselves better to potential employees.

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Ann Smarty

Ann Smarty

Brand and Community manager, Internet Marketing Ninjas

How to Develop an Effective Content Marketing Strategy On LinkedIn

LinkedIn made a genius step with its long-form posts program – which encouraged lots of high-quality content providers to get active on LinkedIn. From “I don’t share on LinkedIn because none of my 1000 LinkedIn connections is there to listen to me”, LinkedIn got suddenly turned into the content marketing hub.

And I saw its power too when my career advice article did surprisingly well there!

Besides, when you start to break down the statistics, such as the fact that LinkedIn has a much higher link click rate to home-pages, or that it is the second fastest growing social network, using LinkedIn for content marketing starts to make even more sense.

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Chris Mattmann

Chris Mattmann

Chief Architect, NASA Jet Propulsion Laboratory (JPL)

The Next Steps for the Digital Babel Fish

At the National Aeronautics and Space Administration, we are regularly faced with big data challenges in volume, velocity, and complexity amongst other things.

Complexity is intriguing to me since big data issues related to this have been strongly investigated by research in the distributed computing, cloud computing and cluster computing communities. Velocity is being studied by the software and hardware people and data movement researchers, and is well on its way as well.

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