Hazel Mollison

Hazel Mollison

Communications Executive, Lingo24

Commonwealth Games open door to global opportunities

The Loch Ness monster, dancing Tunnock’s teacakes, and 4500 athletes – it could only be the Commonwealth Games opening ceremony.

Billions of eyes worldwide will be on Glasgow over the next 10 days. With events from triathlons to table tennis, there’s sure to be plenty of nail-biting action, as well as new world records.

But it’s not only about the sports. The global event is also not-to-be-missed opportunity for British businesses to showcase themselves to overseas visitors.

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Brett Relander

Brett Relander

Digital Marketing Consultant, Founder of Launch & Hustle

How can you measure social media return on investment?

If you want to know the ingredients for a successful social media campaign, Brett Relander is the man to ask. An experienced blogger, author and digital marketing consultant, he’s an expert on setting goals, engaging audiences and getting the most out of social networking. He shares some of his insights in our interview…

 

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Hazel Mollison

Hazel Mollison

Communications Executive, Lingo24

5 ways to boost your online reputation

OopsWhen tech journalist Ryan Block tried to cancel his Comcast service, he was frustrated by an overly pushy customer service representative.

Shortly afterwards, his recording of the call went viral, reaching around 4 million people worldwide – and forcing the company into an embarrassing public apology.

A few years ago, unhappy customers would just sound off to a few friends. But social media and online review sites mean that they can now reach thousands (or even millions) of people.

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Hazel Mollison

Hazel Mollison

Communications Executive, Lingo24

Mapping the world – in just three words

Imagine you’re at a music festival, trying to describe where your tent is in a sea of canvas. Or you live in a remote part of the Middle East, and want to ensure your online delivery arrives despite having no street address.

Do you describe its location in painstaking detail? Or perhaps give a map grid reference? Now there’s an easier way to pinpoint any location on the planet – using just three words.

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Tamar Weinberg

Tamar Weinberg

Internet marketing consultant

Why social customer service is the future

If you’re still using social media mainly as a marketing tool, then you’re probably doing it wrong, according to Tamar Weinberg. The owner of Techipedia and author of The New Community Rules argues that the focus should be on customer service. She shares her thoughts on brands, social media tools, and community engagement in our interview.

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Liz Azyan

Liz Azyan

Digital and Social Media specialist

Targeting social media influencers – myths and facts

Word of mouth recommendations and social media can be hugely powerful tools in marketing. So it’s not surprising that reaching out to “social media influencers” is becoming a bigger part of many social media strategies. But what do we really mean by an influencer, and can social media tools really help? Digital and social specialist Liz Azyan looks at how to win friends and influence people on social media.

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Josef Rankl

Josef Rankl

Social Media consultant, www.emarcon.de

Is your social media strategy stuck in 2009?

Planning social media used to be a trial and error process for most companies. But with soaring use, social media has become a vital part of corporate communications. Sectors such as tourism are firmly in the grip of social networks and evaluation platforms. It’s goodbye to the playground – social media has grown up.

Social media

Photograph by Jason Howie

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Jeremy Clutton

Jeremy Clutton

UK Strategic Account Director, Lingo24

From fashion to fine wine – how luxury brands cross borders

We all love a bit of luxury now and again, whether that’s blowing the budget on a designer handbag or treating ourselves to a bottle of Champagne. While we might have aspirations of a footballer’s lifestyle (penalty shoot outs withstanding), few of us are able to maintain it as we might hope!

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Hazel Mollison

Hazel Mollison

Communications Executive, Lingo24

Warning – jargon can be bad for your health

If you’ve been in a hospital lately, you’d be forgiven for thinking that some of the staff were speaking another language. Terms such as “chronicity”, “needs matrix” and “action plans” can all leave patients – sorry “service users” – scratching their heads.

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