Eric Kubitz

Eric Kubitz

Director, CONTENTmanufaktur

How to inspire and influence people through content marketing

Content marketing has become a hot buzz word in the last year or two. But is this discipline really the future of online marketing? In our latest interview, journalist and SEO expert Eric Kubitz, looks at the best ways to reach your target audience and why SEO is still important.

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Konrad Sanders

Konrad Sanders

Founder of The Creative Copywriter

Are you making these 9 content marketing mistakes?

More and more companies are using content marketing to build their brand – but could they be doing more harm than good? From excessive jargon to self-indulgence, copywriting expert Konrad Sanders looks at some of the most common mistakes.

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Konrad Sanders

Konrad Sanders

Founder of The Creative Copywriter

Style with substance – how to choose a copywriter

Great copywriting is a cornerstone of any marketing strategy. But how do you find the right writer for your business? Konrad Sanders, founder of The Creative Copywriter shares his advice on how to choose a copywriter.

What should marketing managers look for when hiring a copywriter? There’s a bunch of things I can think of, off the top of my head, starting with:

 

1. The ability to write bloody well

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Ralf Tometschek

Ralf Tometschek

Partner in IDENTITÄTER®

Employer branding – living the brand

Employer branding is a new buzz word in the media. Although many people think it’s just a new form of HR marketing, there’s actually much more to it. We spoke to employer branding expert Ralf Tometschek about why it matters, and how companies can promote themselves better to potential employees.

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Ann Smarty

Ann Smarty

Brand and Community manager, Internet Marketing Ninjas

How to Develop an Effective Content Marketing Strategy On LinkedIn

LinkedIn made a genius step with its long-form posts program – which encouraged lots of high-quality content providers to get active on LinkedIn. From “I don’t share on LinkedIn because none of my 1000 LinkedIn connections is there to listen to me”, LinkedIn got suddenly turned into the content marketing hub.

And I saw its power too when my career advice article did surprisingly well there!

Besides, when you start to break down the statistics, such as the fact that LinkedIn has a much higher link click rate to home-pages, or that it is the second fastest growing social network, using LinkedIn for content marketing starts to make even more sense.

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Chris Mattmann

Chris Mattmann

Chief Architect, NASA Jet Propulsion Laboratory (JPL)

The Next Steps for the Digital Babel Fish

At the National Aeronautics and Space Administration, we are regularly faced with big data challenges in volume, velocity, and complexity amongst other things.

Complexity is intriguing to me since big data issues related to this have been strongly investigated by research in the distributed computing, cloud computing and cluster computing communities. Velocity is being studied by the software and hardware people and data movement researchers, and is well on its way as well.

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Hazel Mollison

Hazel Mollison

Communications Executive, Lingo24

Commonwealth Games open door to global opportunities

The Loch Ness monster, dancing Tunnock’s teacakes, and 4500 athletes – it could only be the Commonwealth Games opening ceremony.

Billions of eyes worldwide will be on Glasgow over the next 10 days. With events from triathlons to table tennis, there’s sure to be plenty of nail-biting action, as well as new world records.

But it’s not only about the sports. The global event is also not-to-be-missed opportunity for British businesses to showcase themselves to overseas visitors.

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Brett Relander

Brett Relander

Digital Marketing Consultant, Founder of Launch & Hustle

How can you measure social media return on investment?

If you want to know the ingredients for a successful social media campaign, Brett Relander is the man to ask. An experienced blogger, author and digital marketing consultant, he’s an expert on setting goals, engaging audiences and getting the most out of social networking. He shares some of his insights in our interview…

 

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