Christian Arno

Christian Arno

CEO, Lingo24

5 tips on mobile optimisation for your website

Small screens are becoming big business in relation to overall web traffic. Last quarter over 40% of organic searches were made on mobile devices, according to digital marketing agency RKG, and Cnet reports that 22% of all transactions on Cyber Monday were also made via mobiles.

It’s fair to say then that mobile users now expect websites to be prioritised for their devices. Therefore, tailoring your site’s navigation accordingly is essential for the mobile-using market.
Continue reading

Steve Griffin

Steve Griffin

Communications Executive, Lingo24

Get more control over your translation projects

Yesterday we released a new version of our translation management platform, Coach. While we made many significant improvements to the system, the main changes we delivered were based on feedback from our clients, to make managing their translations even more efficient and effective – we’re now giving them even more control over their projects.
Continue reading

Steve Griffin

Steve Griffin

Communications Executive, Lingo24

Content Marketing: A multilingual approach

Latest research will tell you that 95% of consumers don’t like or trust internet ads, which makes TV advertising look like a positively welcome addition to our lives.

Therefore, providing online content that is both engaging and valuable can be a great marketing tool, if done correctly.  Effective content marketing is an art in itself and can be tricky enough in your own native language. If you decide to take your content global however, there are even more things to consider.

Continue reading

Christian Arno

Christian Arno

CEO, Lingo24

Showing our translation mettle with Foseco

Metal working has existed for thousands of years, but today’s foundries are increasingly high-tech operations. Foseco, a global leader in foundry technology, is dedicated to developing innovative solutions and high quality products to help them work more efficiently.

Continue reading

Hazel Mollison

Hazel Mollison

Communications Executive, Lingo24

How physioswiss reaches multilingual members and patients

How can a leading professional organisation translate complex pharmaceutical information into several languages, often at 24 hours notice? With Lingo24’s help, operating across language barriers is no problem for physioswiss.

physioswiss, the Swiss Association of Physiotherapy, represents more than 8,700 self-employed and salaried physiotherapists. They wanted a reliable language partner to translate marketing texts and press releases between French, German and Italian. Continue reading

Hazel Mollison

Hazel Mollison

Communications Executive, Lingo24

5 ways a translation API can help your business

We’ve heard a lot about the API economy lately – but what exactly does it mean? Application Programming Interfaces (or APIs) mean companies can provide direct access to their systems and processes, and they’re changing the way we interact online.

Continue reading

Lisa Peyton

Lisa Peyton

Adjunct professor at Portland State University

What’s hot and what’s not in social media

Should we believe the hype about Facebook addiction? And how are social networks changing the way we communicate? Lisa Peyton, adjunct professor of Digital Strategies at Portland State University and award-winning social media marketer, shares her thoughts on connecting with online audiences and creating a great user experience. Continue reading

Hazel Mollison

Hazel Mollison

Communications Executive, Lingo24

Hackathon finds creative uses for Machine Translation API

The challenges were set, the clock was ticking, and all eyes were on their screens… The teams of IT whizzes had just six hours to develop the most useful and innovative uses for  our new Premium Machine Translation API.

From recognising and translating the human voice to scanning Twitter for hashtags in multiple languages, there was no shortage of innovative ideas. One team came up with the idea of translating song lyrics – and then using terminology databases to make them either happier or sadder!
Continue reading

Hazel Mollison

Hazel Mollison

Communications Executive, Lingo24

A record breaking day for global ecommerce

It might not have featured on your calendar, but this week’s Singles Day celebration on November 11 became the world’s biggest online shopping day. The Chinese event broke world records, with retail giant Alibaba pulling in $9.3 billion (£5.9 billion) in sales.

Five years ago, Alibaba’s Tmall.com started the 24-hour sale to coincide with the popular “Anti-Valentine’s” festival, when Chinese young people celebrate being single and buy gifts for themselves and friends. Since then sales have skyrocketed, illustrating the huge buying power of China’s online population.

Continue reading