Hazel Mollison

Hazel Mollison

Communications Executive, Lingo24

5 ways to boost your online reputation

OopsWhen tech journalist Ryan Block tried to cancel his Comcast service, he was frustrated by an overly pushy customer service representative.

Shortly afterwards, his recording of the call went viral, reaching around 4 million people worldwide – and forcing the company into an embarrassing public apology.

A few years ago, unhappy customers would just sound off to a few friends. But social media and online review sites mean that they can now reach thousands (or even millions) of people.

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Hazel Mollison

Hazel Mollison

Communications Executive, Lingo24

Mapping the world – in just three words

Imagine you’re at a music festival, trying to describe where your tent is in a sea of canvas. Or you live in a remote part of the Middle East, and want to ensure your online delivery arrives despite having no street address.

Do you describe its location in painstaking detail? Or perhaps give a map grid reference? Now there’s an easier way to pinpoint any location on the planet – using just three words.

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Tamar Weinberg

Tamar Weinberg

Internet marketing consultant

Why social customer service is the future

If you’re still using social media mainly as a marketing tool, then you’re probably doing it wrong, according to Tamar Weinberg. The owner of Techipedia and author of The New Community Rules argues that the focus should be on customer service. She shares her thoughts on brands, social media tools, and community engagement in our interview.

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Liz Azyan

Liz Azyan

Digital and Social Media specialist

Targeting social media influencers – myths and facts

Word of mouth recommendations and social media can be hugely powerful tools in marketing. So it’s not surprising that reaching out to “social media influencers” is becoming a bigger part of many social media strategies. But what do we really mean by an influencer, and can social media tools really help? Digital and social specialist Liz Azyan looks at how to win friends and influence people on social media.

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Josef Rankl

Josef Rankl

Social Media consultant, www.emarcon.de

Is your social media strategy stuck in 2009?

Planning social media used to be a trial and error process for most companies. But with soaring use, social media has become a vital part of corporate communications. Sectors such as tourism are firmly in the grip of social networks and evaluation platforms. It’s goodbye to the playground – social media has grown up.

Social media

Photograph by Jason Howie

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Jeremy Clutton

Jeremy Clutton

UK Strategic Account Director, Lingo24

From fashion to fine wine – how luxury brands cross borders

We all love a bit of luxury now and again, whether that’s blowing the budget on a designer handbag or treating ourselves to a bottle of Champagne. While we might have aspirations of a footballer’s lifestyle (penalty shoot outs withstanding), few of us are able to maintain it as we might hope!

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Hazel Mollison

Hazel Mollison

Communications Executive, Lingo24

Warning – jargon can be bad for your health

If you’ve been in a hospital lately, you’d be forgiven for thinking that some of the staff were speaking another language. Terms such as “chronicity”, “needs matrix” and “action plans” can all leave patients – sorry “service users” – scratching their heads.

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Rosemary Merenda

Rosemary Merenda

Translator and journalist in the fashion industry

La dolce vita – speaking the language of Italian fashion

How do world-famous Italian designers bring their creations to an international audience? Rosemary Merenda has one of the most glamorous jobs in the languages industry – providing creative translation services for the fashion industry. We caught up with her to ask her some of the secrets of her trade.

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Robert Rose

Robert Rose

Chief Strategist, Content Marketing Institute

Why marketers need to become storytellers

Marketing is no longer about campaigns, battles or tactics. It’s more about creating  great content, giving readers value and building long-term engagement.

Robert Rose, Chief Strategist at the Content Marketing Institute, shares his insights on marketing, technology and overcoming language and cultural barriers in our interview.

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