Whether you’re managing staff in one office or across several continents, training and health and safety are issues you can’t ignore. These can be especially tricky if you’re working internationally.
Each year, WorkRite – a division of Posturite – provides training, consultancy and online courses to hundreds of thousands of employees around the globe. The UK-based company develops creative solutions to save time and money and keep up to speed with changing legislation and training requirements. Continue reading
Cross-border shopping used to mean a “booze cruise” to France, or picking up discounted designer clothes on a foreign holiday. But today’s savvy consumers are just as likely to shop around for the best prices from the comfort of their sofa.
Content marketing has become a hot buzz word in the last year or two. But is this discipline really the future of online marketing? In our latest interview, journalist and SEO expert Eric Kubitz, looks at the best ways to reach your target audience and why SEO is still important.
More and more companies are using content marketing to build their brand – but could they be doing more harm than good? From excessive jargon to self-indulgence, copywriting expert Konrad Sanders looks at some of the most common mistakes.
Great copywriting is a cornerstone of any marketing strategy. But how do you find the right writer for your business? Konrad Sanders, founder of The Creative Copywriter shares his advice on how to choose a copywriter.
What should marketing managers look for when hiring a copywriter? There’s a bunch of things I can think of, off the top of my head, starting with:
1. The ability to write bloody well
It can be a real buzzkill to find that your high-scoring word such as webzine or texter has been disallowed in a game of Scrabble. Continue reading
Employer branding is a new buzz word in the media. Although many people think it’s just a new form of HR marketing, there’s actually much more to it. We spoke to employer branding expert Ralf Tometschek about why it matters, and how companies can promote themselves better to potential employees.
Have you ever tweeted about a delayed flight, or complained on Facebook about poor customer service? A growing number of customers are using social media to contact companies, whether their feedback is positive or negative.
LinkedIn made a genius step with its long-form posts program – which encouraged lots of high-quality content providers to get active on LinkedIn. From “I don’t share on LinkedIn because none of my 1000 LinkedIn connections is there to listen to me”, LinkedIn got suddenly turned into the content marketing hub.
And I saw its power too when my career advice article did surprisingly well there!
Besides, when you start to break down the statistics, such as the fact that LinkedIn has a much higher link click rate to home-pages, or that it is the second fastest growing social network, using LinkedIn for content marketing starts to make even more sense.
At the National Aeronautics and Space Administration, we are regularly faced with big data challenges in volume, velocity, and complexity amongst other things.
Complexity is intriguing to me since big data issues related to this have been strongly investigated by research in the distributed computing, cloud computing and cluster computing communities. Velocity is being studied by the software and hardware people and data movement researchers, and is well on its way as well.